“Packaging design is the SILENT SALESMAN that will grab busy consumers’ attention in-store. It informs consumers about the product’s properties and visually differentiates the brand from the competition on-shelf.”

The key is to create packaging with COLORS, SHAPES, SYMBOLS & WORDS. But what drives a consumer to choose one brand over another? What will deliver EMOTIONAL & FUNCTIONAL VALUE to a product?

• Be different & exceptional

• Clarity and simplicity

• Honesty

• Authenticity

• Shelf Impact

• Extensibility

• Practicality